1️⃣ The Donut That Broke the Internet
It started like every other morning at a small H-E-B grocery store in Texas — until a TikTok creator posted a video saying,
“These glazed croissant donuts are better than Krispy Kreme — and I’m not even kidding.”
Within hours, #TexasDonuts was trending.
By the next day, lines formed outside H-E-B stores across the state. The shelves? Empty.
The cause of the chaos: a hybrid pastry known as the croissant-donut — flaky like a croissant, sweet like a donut, and glazed with buttery perfection.
TikTokers started calling it “the Texan Cronut”, and the internet never looked back.
2️⃣ The Power of a 15-Second Clip
TikTok is no stranger to viral food trends — remember the feta pasta, the pink sauce, or that grilled cheese with honey?
But this time, it wasn’t a fancy chef or influencer brand deal. It was just one local girl filming her first bite.
The clip hit 3.2 million views in 24 hours, spawning thousands of duets.
People were driving for hours, posting “empty shelf” videos, and some even listed the donuts on eBay for $25 per pack.
“This tastes like Texas heaven,” one user said.
“We need this nationwide!” another commented.
That’s the raw energy of TikTok’s algorithm — pure, unfiltered word-of-mouth at internet speed.